Shehan Selvanayagam, the Managing Director of LOOPS Solutions, will discuss his digital marketing expertise and how his company has become a leader in the industry. Shehan shares insights into his background, approach to digital marketing, and vision for the future.
Please share with us how you began your journey in digital marketing and describe your initial experiences in the field.
I started my career in the e-commerce division of Sri Lankan Airlines, where I built a successful team and helped the department generate $5 million per month within six months. I then found LOOPS Solutions around ten years ago, when digital marketing was still a nascent industry. With a business management, information technology, and marketing background, I brought a unique perspective to the field and developed innovative solutions for our clients.
What sets LOOPS Solutions apart from other digital marketing companies?
We take a holistic approach to digital marketing, focusing on understanding our client’s needs and developing customized solutions to help them achieve their goals. We offer various services, including web design, social media marketing, and video animation. We work closely with our clients to provide them the best possible support. We also prioritize collaboration and teamwork within our company, which allows us to deliver top-notch results.
How do you stay up-to-date with the latest trends and technologies in digital marketing?
At LOOPS Solutions, we’re constantly exploring new technologies and experimenting with different approaches to digital marketing. We invest heavily in research and development internally and through partnerships with other companies. We also attend industry conferences and events to stay on top of the latest trends and share our expertise with others.
What advice do you have for emerging entrepreneurs looking to excel in the e-commerce industry?
First and foremost, believing in your vision and being willing to make personal sacrifices to achieve your goals is essential. Entrepreneurship is not always glamorous, but it can be advantageous if you’re committed to your vision. It’s also important to be open to collaboration and learning from others, including your competitors. Finally, stay curious and be willing to embrace new technologies and approaches to digital marketing to stay ahead of the curve.
What are your plans for the future of LOOPS Solutions?
We’re focused on growing our business in Sri Lanka and internationally. We’re looking to expand our offerings to provide even more value to our clients. We’re also exploring opportunities to launch our startups to leverage our knowledge and experience in the industry. Ultimately, our goal is to be at the forefront of the digital marketing industry and to help our clients achieve long-term success.
As Shehan’s insights demonstrate, digital marketing is an ever-evolving field requiring expertise and adaptability. With his innovative approach and commitment to collaboration and teamwork, Shehan and LOOPS Solutions are well-positioned to continue leading the industry.
In conclusion, Shehan Selvanayagam is a digital marketing expert who has revolutionized the industry with innovative solutions. Through his leadership and the collaborative efforts of his team at LOOPS Solutions, he has provided exceptional digital marketing, IT development, video animation and filming, and mainstream media solutions to clients across the globe. With his extensive experience and expertise in the field, Shehan is helping businesses grow and inspiring and guiding emerging entrepreneurs to succeed in the e-commerce industry. As Shehan and his team expand their services and global footprint, they will significantly impact the industry and set new standards for excellence in digital marketing solutions.